With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. Its product Mi-Headphone is crafted for true sound representation.

Our WeChat campaign aims to captivate and energize our audience by showcasing the dynamic rhythm of daily life in Shanghai. Using a one-take approach, the camera will fluidly move backward, following the movements of our actress. Through evolving lighting and music, the campaign will depict the fast-paced energy and vibrancy of the city, emphasizing how WeChat accompanies users in all situations.

- Crafted a captivating WeChat campaign to immerse the audience in the vibrant essence of Shanghai's dynamic lifestyle.

- Developed a meticulously planned one-take shot, synchronized with fluid camera movements, to depict the city's bustling energy.

- Aligned the actress's movements with the evolving soundtrack, creating a fast-paced narrative that resonates with the audience.

- The campaign successfully captivated the audience, illustrating how WeChat accelerates the pace of modern living in Shanghai.